We are preparing the next workforce, and they are preparing us. Generation Y, Z and younger definitely have their personal preferences that will influence whether they choose to work for you or a competitor. BYOD is a term that means a worker can bring their own device — smart phone, laptop, iPad, etc. — to work. It is a sticking point now and contention will grow as younger employees push back on their employers’ need for risk management.
Our reputation as an employer is important. Our image affects talent attraction, engagement, and retention strategies. In this competitive marketplace, HR has become a marketing arm for employees just as traditional marketing departments apply tools for attracting and retaining clients and customers. Here are four tips for creating a relevant employment brand.