Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.
Thanks to NCET Board Member Jarrod Lopiccolo for passing along with interesting article: By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the option to post those photos with actions including […]
RGJ Profile of NCET Board member Jarrod Lopiccolo. Describing one’s work has long been a staple of small talk at parties. Ask Jarrod Lopiccolo what he does the next time you see him at a social function, however, and expect the small talk to last longer than a plate of hors d’oeuvres. As chief executive […]
You need to get the word out about your business, but how… and how much will it cost? We hear so much hype and misinformation about marketing, specifically online marketing. Here’s the good news: for the small business owner, it’s all about staying with the fundamentals. Your job is not to take advantage of cutting […]