Any successful relationship is built on clear communication. It’s true in marriages. And it’s equally true in the relationship between brands and influencers. In a study published by my firm, The Abbi Agency, our research finds that social media influencers commonly cite weak communication with brands as their biggest headache — and a reason that influencer-based initiatives fail to deliver on their full promise.
As a business owner or marketing professional, can you say you’ve consistently devoted time to practicing the fundamentals of your trade? Employing daily or weekly practices toward marketing fundamentals can contribute to incremental and tangible success. Specifically, there are three essential marketing “basics” that are time-tested to aid in accomplishing business goals.
The congestion of traditional platforms and outreach methods has scared audiences into the nooks and crannies of the Internet to build relationships with influencers instead of brands. Successfully incorporating an influencer campaign takes just as much strategy, if not more than your traditional campaign. You are targeting a much more defined audience, rather than megaphoning your message to the masses through a traditional platform. Brands that wish to build a relationship with their audience should consider building a strong relationship with an influencer first.