Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
How businesses—especially existing small businesses—approach hiring is an important aspect of successfully riding the wave of this growth. Since small businesses often operate in a lean manner, the bandwidth to apply resources to recruitment of new hires is lacking. This can result in rushing and quick decisions, which will come back to bite if an employee is hired without a thorough process. Use the following hiring tips to ensure you make the most informed decision possible when you offer a candidate the job.
Snapchat set off a flurry of chatter among the technology classes this autumn with the leaked news that the social-media company appears to be preparing a push into virtual-reality hardware. Much of the talk in the mass media, however, missed an important point: Virtual reality and augmented reality, its closely related sister technology, already represent a $1 billion market — and the market-research firm SuperData estimates that investors will pump $2.8 billion into VR and AR companies this year alone.
It is difficult to predict precisely how many new jobs will need to be filled in the next five to 10 years, but it is a lot, and it is clear that the quality of the workforce will need to improve and that wages will increase as competition for skilled employees intensifies. This fact is now manifesting itself as employees change jobs and become more focused on upgrading their skills.
Northern Nevada is entering a new year that promises many opportunities for regional businesses. The economy is expanding, job growth is strong, and businesses are relocating to the Reno area at a steady pace. To take advantage of these opportunities, businesses need to think strategically, plan effectively and execute on those plans throughout the year. Here are three things to consider as you plan out your business strategy for 2016.
Business growth and diversification is happening in northern Nevada. The buzz just keeps getting louder thanks to the hard work of the local economic development authorities and the business-friendly climate that the state of Nevada has maintained.
With the economy improving, many companies are working on growth plans that include expanding to new markets and hiring remote workers. If a geographic expansion is part of your strategy, take a close look at the technologies you use and make sure your planning incorporates advances in communication, cloud services and remote collaboration tools.