This summer, Facebook has reported 1.57 billion daily active users – people who are logging into scrolling through their feeds daily. Each one represents an opportunity for your business to reach a customer, and ads can help find the ones who are relevant to your business. Here are three of my favorite options that your business should consider integrating into your social media strategy immediately.
Over the last few years, Facebook newsfeed space has become incredibly cluttered, and increasingly valuable. This has moved the platform to a “pay to play” format – making advertising a necessity to create social media success. Social media advertising revenue is expected to reach $9.8 billion this year, and as a business, you should consider joining this group to avoid being overlooked by Facebook users. Facebook ads can either drive new leads, or they can drive leads away. Use these tips to make your ads successful.
If you have a business, a budget of any size and the desire to engage an audience, Facebook is a spectacular venue. And if you’re one of the millions of businesses with a Facebook presence, you’ve undoubtedly noticed: Facebook knows it’s all that.
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
We all know as social media page managers or coordinators it can be difficult to come up with fresh, new content every single day. We realize that content is king, and we need to be pushing great content out everyday. But that can be hard. Here’s four ideas for those days when you’re twiddling your thumbs with what to post.
Milena Regos is principal and founder of Out&About Marketing, and NCET’s Vice President of Social Media Social media contests can be very successful for your business if your goal is to increase your fan base, increase engagement or increase your email subscribers. Since email conversions are much higher than social media conversions, smart marketers like […]
Following up on last week’s NCET Tech Bite, here’s some additional information about Facebook image sizes: Optimizing your Facebook page using eye-catching images for your profile and timeline helps create a social media presence for your brand, and sets it apart from other Facebook pages. Use the infographic below from Jon Loomer in order to […]
Being effective with social media marketing can take a long time and “time” is always an issue for business owners and busy marketing professionals. One can spend a whole day on Facebook, Twitter, Instagram, LinkedIn and Google+ but being effective with social media marketing is a different story. Can you develop a system and spend […]
Thanks to NCET Board Member Jarrod Lopiccolo for passing along with interesting article: By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the option to post those photos with actions including […]