Social media has many platforms and is constantly changing and updating, providing vast opportunities for business owners. Entrepreneurs wear many hats, and relying on experts to keep them current and relevant is a smart practice to keep their businesses thriving, while others try to figure things out alone. How are you keeping current with your social media marketing and branding? Join the Nevada SBDC and the City of Reno in this must-attend presentation.
My journey into social media began in August of 2008, when I joined Twitter, LinkedIn, and Facebook. I wrote the first of my 770 blog posts in March, 2009. Some of you have been at it even longer, but most of us have been active on social media for about eight years. It was a steep curve, but I learned most of the basic operating principles in my first two years of practicing these powerful communication tools. Now we have new platforms like Instagram, Snapchat, and Periscope. While it seems these tools we are using to communicate are changing rapidly, here are a few things that were true in 2008 that I think are still true today.
This summer, Facebook has reported 1.57 billion daily active users – people who are logging into scrolling through their feeds daily. Each one represents an opportunity for your business to reach a customer, and ads can help find the ones who are relevant to your business. Here are three of my favorite options that your business should consider integrating into your social media strategy immediately.
Over the last few years, Facebook newsfeed space has become incredibly cluttered, and increasingly valuable. This has moved the platform to a “pay to play” format – making advertising a necessity to create social media success. Social media advertising revenue is expected to reach $9.8 billion this year, and as a business, you should consider joining this group to avoid being overlooked by Facebook users. Facebook ads can either drive new leads, or they can drive leads away. Use these tips to make your ads successful.
If you have a business, a budget of any size and the desire to engage an audience, Facebook is a spectacular venue. And if you’re one of the millions of businesses with a Facebook presence, you’ve undoubtedly noticed: Facebook knows it’s all that.
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
We all know as social media page managers or coordinators it can be difficult to come up with fresh, new content every single day. We realize that content is king, and we need to be pushing great content out everyday. But that can be hard. Here’s four ideas for those days when you’re twiddling your thumbs with what to post.