Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is.
I’ve often heard, “we’re new so we can’t really do any advertising” or “we can’t afford it” or my all-time favorite: “advertising doesn’t work.” I’ve got news for you – you can’t rely on word of mouth and organic Facebook reach forever. If you want to grow, you have to start somewhere, even if it’s just throwing $5 behind a Facebook or Instagram ad to get your message front and center. Here are a few things advertising can achieve for your business.
Because of changes to Facebook’s algorithm this year, regular posting to your company’s page probably isn’t getting the return you once enjoyed. This means loyal customers likely aren’t seeing your posts, and potential customers have fewer opportunities to discover you. The way to get content in front of Facebook audiences now is buying ads, and luckily Facebook makes this very easy and inexpensive — you can spend as little as $1/ad.
We live in a digital world and who we are online is (almost) everything. Sure, we can argue that face-to-face relationship building and in-person contact is the most memorable, effective and lasting, but there are billions of us online and that’s where we spend most of our time learning and connecting. If we don’t take control of how we’re perceived through our personal brand and how we digitally represent ourselves, then we’re leaving it up to the world wide web, or the last time your wildest Facebook friend tagged you in a public post.
Why should you attend your trade organization’s events? For the amazing chicken lunches, obviously. If that’s not enough, how about this? If your industry is anything like PR, it’s changing at the speed of light. Things like Facebook and Twitter were not part of our jobs only seven or eight years ago, and now we can’t work without them. I’m guessing technological advances have done the same to your industry.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.