By now, most business owners have at least dabbled in Facebook advertising. Facebook still is the No. 1 social media platform by sheer audience size, after all. And whether the results weren’t what you hoped for (and you stopped) or you’re still hesitant to jump in, here are three reasons why Facebook advertising should be part of your monthly advertising budget.
Over the last few years, Facebook newsfeed space has become incredibly cluttered, and increasingly valuable. This has moved the platform to a “pay to play” format – making advertising a necessity to create social media success. Social media advertising revenue is expected to reach $9.8 billion this year, and as a business, you should consider joining this group to avoid being overlooked by Facebook users. Facebook ads can either drive new leads, or they can drive leads away. Use these tips to make your ads successful.
These, in no particular order, are my favorite marketing blogs, and 10 that I believe deserve a lot more love and recognition from the marketing (and business) community.