As a person who lives and breathes your business, you know your customers’ thoughts, goals and obstacles from A to Z. Right? I would suggest that in many cases, you do not. And that’s totally understandable, and totally ok. Here’s why.
Because of changes to Facebook’s algorithm this year, regular posting to your company’s page probably isn’t getting the return you once enjoyed. This means loyal customers likely aren’t seeing your posts, and potential customers have fewer opportunities to discover you. The way to get content in front of Facebook audiences now is buying ads, and luckily Facebook makes this very easy and inexpensive — you can spend as little as $1/ad.
Since millennials are loosely defined as those born between 1982 and 2004, I’m nowhere near being one. But I love the way they think and the ideas they bring to the table — including avocado toast. In broad strokes, here are just a few ways I see millennials improving the workplace.
The goal of e-newsletters is often that: connecting with your audience in a way that is engaging, leaves an impression, reminds them of who you are, that you’re out there and ready to take on clients. And that engagement can lead to significant ROI. How do you execute an e-newsletter strategy? I’m not going to go over logistics here — like picking a platform, scheduling, tracking, etc. — but instead, let’s talk about three content takeaways.
Firearms may be considered by some to be a polarizing topic, but behind the industry is a universal truth: Guns, gun training and technology are inextricably linked. And at that intersection is the brand new Reno Guns & Range, which recently held its grand opening and unveiled its 24,000-plus-square-foot, technologically advanced facility.
The University of Nevada’s Knowledge Center and its 295,000 square feet of innovation inspiration are widely regarded as the intellectual nexus of the region, housing an expansive collection of books, journals and data in both print and electronic formats, as well as an extensive collection of videos, DVDs and sound recordings that are accessible through state-of-the-art viewing and listening areas. But the library has evolved into a technological marvel that goes beyond a repository for print and electronic information.