The goal of e-newsletters is often that: connecting with your audience in a way that is engaging, leaves an impression, reminds them of who you are, that you’re out there and ready to take on clients. And that engagement can lead to significant ROI. How do you execute an e-newsletter strategy? I’m not going to go over logistics here — like picking a platform, scheduling, tracking, etc. — but instead, let’s talk about three content takeaways.
Almost every one of my customers struggles with unwanted email. Some of this is unwanted advertising or newsletters. Other emails are more insidious such as “Spear Phishing”, the term for email that targets you specifically and tries to get you to click on a link or open an attachment with a ransomware payload. While aggressive spam filters help scammers are becoming more sophisticated as their efforts pay off. They earn millions of dollars every year by encrypting users hard drives and then demanding a ransom. No one is too small to target. Here are 4 of the many tips we’ll be covering in NCET’s upcoming lunch and learn about managing email.
Worried about cybersecurity? You should be. Email, a must in every business, is the biggest port of entry for those seeking to steal from your company and your employees, a panel of experts told about 100 people attending Northern Nevada Business Weekly’s monthly Breakfast & Business event at the Atlantis Casino Resort Spa in Reno.
We can all relate to email and productivity tools as one of the key functions required to do business. With all of the choices available, the initial task of deciding on a provider for these solutions can seem daunting. What features are you looking for? Is mobility a key part of your business? Will you be using multiple devices to access data? What are the various compliance features your business will require? These are the questions individuals starting a new company or wanting to expand their current business need to ask themselves before making a decision.
Sometimes I like to imagine what goes through the mind of a reporter when they open their email at the beginning of the day—there must be an overwhelming amount of story pitch emails waiting to be opened. Meanwhile, at the other end of these emails, are PR professionals hoping to secure awesome coverage for their clients. News circulates quickly, while PR professionals and journalists work hand-in-hand to make sure the right stories are delivered to the right people. But how do you get your pitch, in the midst of hundreds of others, to really stand out?
Refer to your marketing strategy each month when looking at your measurements. Your plan should cover at least a year. Down the road, you may want to develop a 2-5 year plan. A marketing budget is also a key component to your marketing plan and you can download a template below.
We are so email-heavy that we have to nitpick down to the detail. Our employees need to be good at email, because largely that is our product. What is the percentage of job function that email captures at your company? Here are some high level points to share with your employees at your next office meeting or training.
A newsletter providing genuinely helpful information can have an expansive reach for your business. The newsletter is one of the most important tools in your marketing toolkit because your customers actively request a subscription. Just stop and think about the value of providing information to people who want to hear from your business! A poor newsletter won’t bring the return you seek. Here are 13 steps to create a better newsletter.
Google Apps for Work allows your business to use Gmail, Google Drive, Google Calendar, etc. for a monthly fee. Setting it up involves using Google as your mail server and then Gmail as your mail interface. No matter what device, operating system or browser you are accessing your email on, the experience will be the same.