Hey, Google, when is the “Grow With Google” tour coming to Reno? The answer is, “a lot sooner than you think.” Google’s national digital training tour will make a stop in the Biggest Little City on August 6.
Relationships are fundamental to business, and in a fast-paced digital world, they are challenging to foster authentically. Stiff competition, as well as (what seems like) much less customer loyalty, demands strong relationships to keep business. How does a business successfully demonstrate core relationship values like trust and availability to customers? CRM (customer relationship management) software, often mischaracterized as strictly a tool for salespeople, actually can both operationalize and demonstrate a company’s commitment to its customers, for good or bad.
It’s 2018, a brand new year! Most businesses are taking some time to reflect on 2017’s successes and failures, and how to improve in this new year. Part of those plans should include advertising. It has never been more important than now to begin advertising your business. I’ve heard from many different industries, and they all tell me the same things. Markets are too competitive, we don’t have enough budget to run ads, etc. etc.
Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.
According to Kylie Rowe, a local Reno professional who recently gave a presentation on personal branding at a Nevada Center for Entrepreneurship and Technology (NCET) event, your personal brand exists whether you like it or not. Personal branding is about taking ownership of your actions online, choosing to play an active role in your own process of unfolding, and deciding to leverage the web to build your networks in a way that supports the goals you want to achieve. It also is consistent with your life offline.
We live in a digital world and who we are online is (almost) everything. Sure, we can argue that face-to-face relationship building and in-person contact is the most memorable, effective and lasting, but there are billions of us online and that’s where we spend most of our time learning and connecting. If we don’t take control of how we’re perceived through our personal brand and how we digitally represent ourselves, then we’re leaving it up to the world wide web, or the last time your wildest Facebook friend tagged you in a public post.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.