Whether it’s designing your company logo, a website, an advertisement, a sales presentation, or just a banner at your kid’s baseball field—you might have to work with a graphic designer to get the job done. (NOTE: please use a professional graphic designer, not just a friend that says, “Dude, I know Photoshop, I can totally make you a business card!) Let me help you understand some basic principles of graphic design which can help you more effectively work with a designer to best accomplish your needs.
So how do you balance technology with the warmth of human contact to deliver outstanding customer service? It’s a question that’s always in the spotlight at Custom Ink, the fast-growing maker of custom-printed T-shirts and other apparel. With 1700 employees nationwide and 500 employees across two facilities in Reno, Custom Ink works with customers who want a single custom-printed sweatshirt, families that want a couple dozen custom T-shirts for a reunion and big companies that need thousands of embroidered polo shirts.
When talking to business owners about using print for their marketing, more often than not they worry about not knowing how to do it correctly. With any investment you want to do it right so that it pays off. Following is advice on how to develop top print collateral.
Since WordPress is open source and free, potential users are often mislead into believing that it is possible to set up a website for their business with little or no training in the operation of the software. After all, it’s just blogging software, right? That misconception often leads to frustration and disappointment when their new website looks nothing like their plan.
Creating printed marketing materials for your business can be challenging, especially if your company offers a range of products or services. Here are a few quick tips.
Matthew Fisher, NCET’s Vice President of Special Projects, works full time as product visionary at Trakker Design Research, an industrial design studio in Reno. In his old Southwest Reno studio, Fisher focuses on consumer product design for manufacturing companies. He aims for innovation and disruptive designs. He also is a part-time staff priest at Reno Buddhist Center.