So Black Friday, Small Business Saturday and Cyber Monday have passed us by again. How did you do? Did you generate additional sales? Is it hard for your business to participate in these holiday sales events? Did you do the same thing as last year or did you try something new? With all of the conditioning that retailers have foisted on the buying public on top of the ability to research the best deal online, this is a tough time of year to stand out. That said, as a small business you have set in place a plan for how to acquire new customers and how to reward loyal customers.