When done well, using social media can help create deeper personal relationships with customers and increase brand engagement. Social media also offers the ability to quickly spread the word about promotions and deals. While there is no right or wrong way to do social media, remembering a few of the basics is important.
As a person who lives and breathes your business, you know your customers’ thoughts, goals and obstacles from A to Z. Right? I would suggest that in many cases, you do not. And that’s totally understandable, and totally ok. Here’s why.
With all the software tools, technology experts, and data available to businesses today, why do 90% of all projects fail? Why do 75% of venture-backed startups with the best-of-the-best ideas fail? Volumes have been written on this topic suggesting various reasons and solutions. Fundamentally, the real reason for failure is a lack of focus. The solution? Systems thinking.
When used appropriately, LinkedIn has numerous benefits for businesses including increasing exposure, boosting quality business connections, attracting new business, enhancing knowledge base, and gaining credibility. Additionally, LinkedIn is useful in lead generation because it opens doors for a flood of potential customers.
Corporations are searching for ways to protect their financial records, and virtual payments offer an easy solution. Virtual payment discussions are coming up in nearly every meeting, due to customer concerns. We discuss how they can implement a virtual card within their travel program to protect against security threats. With a virtual payment program, you get a unique credit card number with every reservation, making the transaction more secure.
Relationships are fundamental to business, and in a fast-paced digital world, they are challenging to foster authentically. Stiff competition, as well as (what seems like) much less customer loyalty, demands strong relationships to keep business. How does a business successfully demonstrate core relationship values like trust and availability to customers? CRM (customer relationship management) software, often mischaracterized as strictly a tool for salespeople, actually can both operationalize and demonstrate a company’s commitment to its customers, for good or bad.
As companies and professionals seek to maximize efficiency and responsiveness to gain a competitive edge, they are increasingly looking to niche apps and software-as-a-service (SaaS) solutions that are focused on meeting very particular needs.
Marketing trends come and go especially in the past few years. Marketers are always looking for the next big thing that will change the way they do their job. A few things remain constant in this fast paced digital environment.
From the point of view of a business, social media is a conglomeration of potential customers. Instead of being able to speak to one person at a time, social media gives you the ability to engage potentially thousands of future customers. Facebook, twitter, Instagram and other major social media platforms are a way for people to express themselves, communicate their priorities and explore their hobbies. Knowing what people are interested in can help you adjust your business and marketing strategy.