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NCET Biz Tips: Don’t Abandon the Basics on Social Media

November 27, 2019 by NCET Member

When done well, using social media can help create deeper personal relationships with customers and increase brand engagement. Social media also offers the ability to quickly spread the word about promotions and deals. While there is no right or wrong way to do social media, remembering a few of the basics is important.

Filed Under: RGJ columns Tagged With: Brand, Business, Customer, events, Nevada, social media, Technology

NCET Biz Tips: Focus Groups Provide Authentic, Personal Insights

November 20, 2019 by Mikalee Byerman

As a person who lives and breathes your business, you know your customers’ thoughts, goals and obstacles from A to Z. Right? I would suggest that in many cases, you do not. And that’s totally understandable, and totally ok. Here’s why.

Filed Under: RGJ columns Tagged With: Audience, Business, Customer, Estipona Group, events, Mikalee Byerman, Nevada, Technology

NCET Biz Tips: Systems Thinking: What it is, and Why it’s Critical

June 12, 2019 by NCET Member

With all the software tools, technology experts, and data available to businesses today, why do 90% of all projects fail? Why do 75% of venture-backed startups with the best-of-the-best ideas fail? Volumes have been written on this topic suggesting various reasons and solutions. Fundamentally, the real reason for failure is a lack of focus. The solution? Systems thinking.

Filed Under: RGJ columns Tagged With: Business, Customer, events, Nevada, Technology

7 Best Practices for Successful LinkedIn Lead Generation

May 24, 2019 by NCET Member

When used appropriately, LinkedIn has numerous benefits for businesses including increasing exposure, boosting quality business connections, attracting new business, enhancing knowledge base, and gaining credibility. Additionally, LinkedIn is useful in lead generation because it opens doors for a flood of potential customers.

Filed Under: NCET Tagged With: Business, Customer, LinkedIn, Nevada, social media, Technology

NCET Biz Tips: Travel and Security: Looking at Virtual Pay

August 29, 2018 by NCET Member

Corporations are searching for ways to protect their financial records, and virtual payments offer an easy solution. Virtual payment discussions are coming up in nearly every meeting, due to customer concerns.  We discuss how they can implement a virtual card within their travel program to protect against security threats. With a virtual payment program, you get a unique credit card number with every reservation, making the transaction more secure.

Filed Under: RGJ columns Tagged With: Business, Customer, employees, Nevada, Technology

NCET Biz Tips: Transformative CRM Software Starts With Process

June 20, 2018 by NCET Member

Relationships are fundamental to business, and in a fast-paced digital world, they are challenging to foster authentically. Stiff competition, as well as (what seems like) much less customer loyalty, demands strong relationships to keep business. How does a business successfully demonstrate core relationship values like trust and availability to customers? CRM (customer relationship management) software, often mischaracterized as strictly a tool for salespeople, actually can both operationalize and demonstrate a company’s commitment to its customers, for good or bad.

Filed Under: RGJ columns Tagged With: Business, Customer, digital, events, Nevada, software, Technology

NCET Biz Tips: Companies are getting SaaSy to be more competitive

August 30, 2017 by Andy Jorgensen

As companies and professionals seek to maximize efficiency and responsiveness to gain a competitive edge, they are increasingly looking to niche apps and software-as-a-service (SaaS) solutions that are focused on meeting very particular needs.

Filed Under: NCET Tagged With: Business, Customer, Nevada, software, Technology

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4th Annual State of Digital Marketing | Nov 2019

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Photos courtesy of Chris Thigpen - Ace Studios

Milena Regos | Nov Biz Cafe

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Photos courtesy of Dave Siegel at Insight Studio

Dorinda’s Chocolates | Nov Tech Wed

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Photos courtesy of Dave Siegel | Insight Studio Inc.

Amber Barnes | Oct Biz Bite

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Gary Owens – Owens Technology

Stephanie Small – Blanchard, Krasner & French

Danny Weibel – Arrow Electronics

 

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Eddie Ableser – Tri-Strategies Government Relations
Tray Abney – Abney Tauchen Group
Keith Anderson – Trinity Applied Internet
Dana Bennett – Nevada Mining Association
Mikalee Byerman – Estipona Group
Travis Clark – Albright & Associates, Ltd.
Jono Devich
Brett Edmunds – Integrity1BBS
Emil Geiger – Geiger Engineering
Maria Gerlinger – CoStar Group Inc.
Bob Goff – Sierra Angels
John Graham – Northern Nevada Living
Tim Grant – Business Solution Providers
Kimberly Hulse – Employers Insurance
Wendy Hummer – EXL Media 
Ron Justin – GroupGets LLC
John Kleppe
Sena Loyd – Carson City Library
Melissa Marsh – HRinDemand
Carol Nicholson – Homewood Suites by Hilton
Ryan Oro – EdgeCore Internet Real Estate
Robert Phillips – Sierra Capital Management Group
Jeff Rizzo – The Slumber Yard
Marco Romero – Biz-Net
Steve Schroeder – Experilytics
Lea Tauchen – Abney Tauchen Group
David Taylor – Microsoft
Justin Thomsen – Slate Accounting
Kyle Whaley – Plumas Bank
Abbi Whitaker – Abbi Public Relations
Peter Williamson – ActionCOACH
Arthur Zorio – Brownstein Hyatt Farber Schreck

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