Whether it’s designing your company logo, a website, an advertisement, a sales presentation, or just a banner at your kid’s baseball field—you might have to work with a graphic designer to get the job done. (NOTE: please use a professional graphic designer, not just a friend that says, “Dude, I know Photoshop, I can totally make you a business card!) Let me help you understand some basic principles of graphic design which can help you more effectively work with a designer to best accomplish your needs.
Dyson’s dual-cyclone vacuum cleaner was not a marginal improvement on the conventional Hoover that existed at the time, it represented a shift that altered the way insiders think about the very problem of removing dust and hair from household floors. James Dyson is an evangelist for the creative process of change, not least because he believes it is fundamentally misconceived in the world today.
Intellectual property (IP) is where thoughts and ideas meet the material world and is commonly defined as any work or invention that’s come about as the result of creativity. A strength to the business that owns it, IP is considered an asset in bankruptcy proceedings, can be sold or lost and needs to be protected by the company that owns the property.
We often wonder how people like Walt Disney, Steve Jobs or George Lucas developed such creative and innovative minds. Ideas just seem to effortlessly roll off their tongue and onto the pages of history. Are they more creative than the rest of us? How did they get that way?