Each year, Google performs an average of 500 updates to its search algorithm. In 2016, Google suggested this number surpassed 1,000. For businesses, this has created both significant risk and opportunity. A major change in search rankings can cost a business significant customers, revenue and profits. Far too often, business owners, marketing departments and web teams feel helpless in defending and improving their search positions. This couldn’t be further from the truth.
A hashtag — in the olden days known as “the pound sign” — is a word or group of words after the # sign like #hashtag, #buylocal or #marketing. Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation with a larger audience — in fact, an instantly global audience. Intrigued? You need a few good strategies.
Given the large number of printers in Northern Nevada, here are some tips on how best to work with YOUR printer and get the most bang for your buck with every piece you print, whether it is business cards or mailers. What does this entail and what should be important to you when you, designer-for-a day, you hit the ol’ PC?
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
In the growing world of digital marketing and sales, social commerce is becoming critical to the success of consumer-driven companies. Social commerce is fueled by a variety of online sale efforts, including endorsements, reviews, referrals, discounts and sales on different social networks. These are combined to drive online sales and engagement with different audiences. As you dive in, keep these things in mind to create the best results.
Creating printed marketing materials for your business can be challenging, especially if your company offers a range of products or services. Here are a few quick tips.
I know what you’re thinking: not another article on social media ROI! But instead of getting into the tiring debate as to whether social media generates ROI in a general sense, in this article we’re going to examine a few tool types that can help you analyze each step of the process.