With the daily inundation of advertisements in all directions, we are actively dodging, sidestepping and evading all manner of solicitation. Gradually, advertisers have infiltrated every trending medium from streaming television to social media and are continually working to reach us where we don’t want to be reached. Native Advertising is a budding medium that solves the problem of invasive advertising.
Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.
In today’s fast-paced world, staying on top of digital trends is incredibly challenging and it’s easy to get swept up in the latest craze, especially when it comes to marketing your brand on social media. Online audiences rely more and more on social media to get their news, do research and keep tabs on their favorite companies. What does that mean for small businesses, short on resources, with staff members wearing many hats? It’s time to evaluate quality over quantity, and make the most of those valuable resources.
Small businesses are the backbone of our country. They are what make our communities great, and have a great deal of economic impact. But, many small business owners haven’t fully embraced that “thing” we are on hundreds of times a day – the Internet. Companies like Amazon are crushing the little guy by making online commerce easy, leaving small businesses in the dust. Part of the reason for this is poor design.
Each year, Google performs an average of 500 updates to its search algorithm. In 2016, Google suggested this number surpassed 1,000. For businesses, this has created both significant risk and opportunity. A major change in search rankings can cost a business significant customers, revenue and profits. Far too often, business owners, marketing departments and web teams feel helpless in defending and improving their search positions. This couldn’t be further from the truth.
A hashtag — in the olden days known as “the pound sign” — is a word or group of words after the # sign like #hashtag, #buylocal or #marketing. Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation with a larger audience — in fact, an instantly global audience. Intrigued? You need a few good strategies.