Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
“Everything that rises must converge,” the great American novelist Flannery O’Connor observed a half-century ago. We’re clearly seeing the convergence of at least four trends, two old and two new, and according to newly released findings, marketers may not be prepared for what may prove to shake their world. In fact, a survey of marketing professionals conducted on behalf of BrightEdge, an SEO and content marketing firm, found substantial confusion at what may be a critical moment in the rapidly pacing cycle of digital consumption.
As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”
Creating and distributing content is one of main tasks of social media marketing. And it does take a considerable amount of time to do it. Thankfully, there are plenty of tools on the market – some are free and some require payment that can streamline this process very effectively. Below are my top five tools I use every day. All of them have a free starting plan.
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world. So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!