The essence of your brand is what you want people to think of when they hear your company’s name. Simple, right? But for small businesses, building a brand can be one of the more challenging things to accomplish.
One of the many things I love about working at NCET is getting to meet the incredible people and companies who drive our vibrant and diverse business and technology community. One of the ways I discover them is through the annual NCET and EDAWN Awards.
Instead of focusing on the job at hand employees become hyper-focused on the dispute they’re in. As a result, your company loses valuable time and money, exposes itself to negative publicity, and risks the loss of key employees. When tempers flare, consider deploying these tools to restore peace and your bottom line.
There is a lot of human psychology that determines what makes great teams, as well as a lot of practical elements. Here are three things to think about when you are building, reconstituting or strengthening teams within your organization.
A frequent topic of debate when discussing brand (what a company, product, city, university or person is known for) is character vs. reputation. Most will agree that character drives reputation, but in this new world of fast-moving decisions and nonstop information, people don’t always have the luxury of time to learn about your character before deciding if they want to do business with you.
How does having more national dollars flow through Fallon and Churchill County sound? Local marketing business Lumegent is doing just that. The local company works with large clients — 200-300 locations usually — nationwide, but found that Fallon was the place to call home.
We all know that veteran employee who has an encyclopedic knowledge of an industry, or has handled so many complex transactions that he can guide you through the process effortlessly. Well, that employee and about 9,999 of his or her cohorts likely are retiring each day. Baby Boomers, who make up 79 million veteran employees across the American workforce, are reaching the age of 65 at a clip of 10,000 per day, according to the Pew Research Center.