No two entrepreneurs are alike. From the stay-at-home mom who builds a business empire from organic snack foods she created to feed her family, to the seasoned tech entrepreneur who launches and sells multiple ventures, each path taken to business success is unique. But while each path is unique, one thing is not: if you want to be an entrepreneur, you have to take that first step.
We are very grateful to all who have graced our doorways over this past year and look forward to serving our community in the coming year. Speaking of the year ahead, you may have heard about the changes that are happening at the BRIC and we’d like to do a recap for you.
So Black Friday, Small Business Saturday and Cyber Monday have passed us by again. How did you do? Did you generate additional sales? Is it hard for your business to participate in these holiday sales events? Did you do the same thing as last year or did you try something new? With all of the conditioning that retailers have foisted on the buying public on top of the ability to research the best deal online, this is a tough time of year to stand out. That said, as a small business you have set in place a plan for how to acquire new customers and how to reward loyal customers.
When you compare annualized stock market returns, the companies in the Fortune Best Companies to Work For list averaged nearly twice the overall return when compared to the overall market. We hope this gets your attention. What are the common actions that you can implement to become a Best Company to Work For? Here’s our list:
Do you know who your competitors are? Can you distinguish between direct and indirect competition? How long have they been in business? Is their product line more diverse or simpler than yours? Are they using social media or other online promotional activity? Who is doing the butt-kicking in target markets, you or them? We put high emphasis on research here at the BRIC and have a number of resources to help.
With nearly half the year gone, how are those goals that you set at the beginning of the year? How have your predictive powers worked? Are you where you hoped to be? Have you got there with your hair on fire, burning everything at both ends or have you been able to balance your home life with work life? What are we talking about here? It’s pretty simple. Just good, old-fashioned time management but with a twist.
All small businesses at some level have limited resources. It can be time. It can be money. And in most small businesses, you are the owner, sales person, chief cook and bottle washer. Most days you are wearing many hats and accomplishing great feats of strength. Other days you may feel like a cartoon character […]