In an era many business leaders are calling the “age of automation,” the power of teamwork still remains a key to unlocking business results. These two seemingly opposing forces are actually tightly interlinked. While automation, robotics and technology will continue to absorb rote, repetitive work, companies that unlock the skills that automation cannot bring to the table — collaboration, creativity, and team-driven problem-solving — will rise to the top.
Tracking responses, scheduling posts and making sure that you are speaking to your customers on a regular basis can be a dedicated job all on its own. This is where social media automation can help. Social Media automation is a tool that marketers will use to schedule and monitor social media activity. There are many different social media automation tools available online that can range from free to hundreds of dollars each month.
Amber Howland, founder of Dragonfly Media, will discuss the advantages of social media automation as well as some potential pitfalls. Amber will focus on do’s and don’ts as well social media automation tools available on the market to help business owners and marketers.
As a small business owner there are many ways to implement limited-intervention automation; simple, small fixes to grease the wheels of human-data interaction. All automation solutions are highly situational, but I think you can complete a successful automation process with these seven essential steps.