As a person who lives and breathes your business, you know your customers’ thoughts, goals and obstacles from A to Z. Right? I would suggest that in many cases, you do not. And that’s totally understandable, and totally ok. Here’s why.
Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?
In today’s fast-paced world, staying on top of digital trends is incredibly challenging and it’s easy to get swept up in the latest craze, especially when it comes to marketing your brand on social media. Online audiences rely more and more on social media to get their news, do research and keep tabs on their favorite companies. What does that mean for small businesses, short on resources, with staff members wearing many hats? It’s time to evaluate quality over quantity, and make the most of those valuable resources.
When talking to business owners about using print for their marketing, more often than not they worry about not knowing how to do it correctly. With any investment you want to do it right so that it pays off. Following is advice on how to develop top print collateral.
PR writing is simple. Factual. Thought provoking. Concentrated. Intentional. Active. Listen, writer-of-long-sentences-and-big-words: Journalists don’t have time. YOU don’t have time. Here are five tips to PR writing. (And life).
Over the last few years, Facebook newsfeed space has become incredibly cluttered, and increasingly valuable. This has moved the platform to a “pay to play” format – making advertising a necessity to create social media success. Social media advertising revenue is expected to reach $9.8 billion this year, and as a business, you should consider joining this group to avoid being overlooked by Facebook users. Facebook ads can either drive new leads, or they can drive leads away. Use these tips to make your ads successful.
The congestion of traditional platforms and outreach methods has scared audiences into the nooks and crannies of the Internet to build relationships with influencers instead of brands. Successfully incorporating an influencer campaign takes just as much strategy, if not more than your traditional campaign. You are targeting a much more defined audience, rather than megaphoning your message to the masses through a traditional platform. Brands that wish to build a relationship with their audience should consider building a strong relationship with an influencer first.