How many times have you been out to lunch and heard someone one table over asking Apple’s voice assistant, Siri, a question? In my experience – many times – and we’ll soon see voice search become more prevalent in the months and years to come. Knowing that 60% of search is already being done on mobile devices, it’s easy to imagine just how quickly people could come to favor the ease of voice search over typing. So although you might already have an SEO strategy and a content marketing strategy, it’s time to adjust your course and think like Siri and Alexa would. Here are a few tips on how to get your website optimized for voice search.
We recently hosted the largest and most exciting technology conference in the history of Reno-Sparks: the VentureBeat Blueprint conference, an event that looked at ways to expand high tech across the country. In attendance were more than 300 tech executives and government leaders from more than 40 states, many that had never been here before!
New, existing and relocating technology companies are making Nevada home in both metro and rural areas, bringing innovation across the board. So far, specific technology clusters have not developed. Nevada is seeing everything from bioscience to construction and telecommunications to entertainment. “In a lot of cities you have a sector that’s doing well or a place where it’s mostly big companies or all start-ups,” said Dave Archer.
Economic development in Nevada has a direct, deliberate, effect on Nevada’s technology industry. Then again, Nevada’s technology industry is having a definite effect on economic development. It’s like the old Reese’s Peanut Butter Cups commercials – where the collision of chocolate and peanut butter create a happy symbiosis. In this case, the combination is intentional. Technology is one of the industry sectors pinpointed by economic development authorities. Steps taken to attract technology companies to Nevada have paid off.
The allure of Reno is its promise and potential to become a vibrant technology city without all of the downsides of a tech capital like Silicon Valley. If we can attract Tesla, Switch, Microsoft and Apple, but keep at bay the sky-high commercial real estate prices, snarled traffic and exorbitant housing prices, Reno will remain a magnet to maturing technology and logistics companies.
Apple, Microsoft and a host of other technology companies have announced or will be announcing new smart watches, smart phones and other electronic gadgets that will connect to other smart gadgets and to the Internet of Things (IoT). I am not sure this will make anyone smarter, but as you dive into how technology advancements are contributing to our health, security and convenience, it is apparent that the trajectory is towards solutions for human inefficiencies, inadequacies and discomfiture.
We often wonder how people like Walt Disney, Steve Jobs or George Lucas developed such creative and innovative minds. Ideas just seem to effortlessly roll off their tongue and onto the pages of history. Are they more creative than the rest of us? How did they get that way?