This summer, Facebook has reported 1.57 billion daily active users – people who are logging into scrolling through their feeds daily. Each one represents an opportunity for your business to reach a customer, and ads can help find the ones who are relevant to your business. Here are three of my favorite options that your business should consider integrating into your social media strategy immediately.
Back in February, I saw a tweet from a journalist that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Tying into a massive current event is a proven way to garner media attention for your business. But when you’re hooking into something as competitive as “the Big Game,” you can often get lost in the shuffle. Big brands spend millions on PR and advertising campaigns focused on one day.
That’s a quote from one of the most brilliant ad men of the 20th century, David Ogilvy. His ads generated a crazy waterfall of cash for his clients. The man knew how to sell because he understood people.
If you have a business, a budget of any size and the desire to engage an audience, Facebook is a spectacular venue. And if you’re one of the millions of businesses with a Facebook presence, you’ve undoubtedly noticed: Facebook knows it’s all that.
How we learn, shop and interact with our local communities has been revolutionized by the Internet. Google and Bing, among other search engines, have challenged traditional advertising methods such as billboards and YellowPages. Customers are searching online for your phone number, your business address, as well as reviews of your products and services. So, what do these changes mean for your business?