You read that right, advertising is officially coming out of the closet, and it’s time businesses, brands and agencies embraced that fact. The LGBTQ community is one of the most diverse groups of people imaginable. It includes people of every gender, religion, creed, color, nationality and income bracket.
I’ve often heard, “we’re new so we can’t really do any advertising” or “we can’t afford it” or my all-time favorite: “advertising doesn’t work.” I’ve got news for you – you can’t rely on word of mouth and organic Facebook reach forever. If you want to grow, you have to start somewhere, even if it’s just throwing $5 behind a Facebook or Instagram ad to get your message front and center. Here are a few things advertising can achieve for your business.
With the daily inundation of advertisements in all directions, we are actively dodging, sidestepping and evading all manner of solicitation. Gradually, advertisers have infiltrated every trending medium from streaming television to social media and are continually working to reach us where we don’t want to be reached. Native Advertising is a budding medium that solves the problem of invasive advertising.
It’s 2018, a brand new year! Most businesses are taking some time to reflect on 2017’s successes and failures, and how to improve in this new year. Part of those plans should include advertising. It has never been more important than now to begin advertising your business. I’ve heard from many different industries, and they all tell me the same things. Markets are too competitive, we don’t have enough budget to run ads, etc. etc.
Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.