Ethical behavior in social-media marketing is rooted in exactly the same practices as any ethical behavior in life. Ethical people tell the truth. Ethical people make good on their promises. Ethical people don’t seek to deceive. Ethical people value their reputations above all else.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.
As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.
During our first half-dozen years in business, we developed a solid base of clients across the country. But like so many professional services businesses, our core business remained close to home. For us, like so many professionals, the answer was clear: Open a branch office in another city and build a fresh book of local business. The answer may have been clear, but the execution took a while before we got it right. Here’s what we learned.
Influencing customers can be very tricky, especially because consumers are so aware and dismissive of advertising. Turning customers into influencers may be the more profitable path, because of increased peer influence on social networks. Ninja Metrics has released an infographic that details the power of influential customers.
Data is an expensive commodity, and, for most marketing firms, demographic databases that cost thousands of dollars are simply not an option. Social media changed everything. Social media brought the producers and consumers to the same playing field and introduced them on a face to face level. Now data on everything from lifestyle choice, to market trends, to relationship preference, to age is freely waiting to be gathered. However, most marketers get lost on how to gather this information, and don’t know how to apply it once they have it. How is it done, and how can mined social data work for you?