by Briitni Kern, Noble Studios
Great news! It looks like the economic freefall is over, and getting back to marketing during coronavirus makes sense for most businesses.
It’s easy to see that consumers are getting more comfortable with returning to spending money. There’s confidence from stocks and home prices being at record highs and unemployment rates creeping down.
But continued spikes in COVID-19 infection rates, evolving government public health measures, a looming election and reduced consumer confidence have these gains hanging by a thread.
Buckle up, because this train is moving fast, has unpredictable drops, twists and turns, and there’s no going back.
Ride the Digital Marketing Strategy Roller Coaster
Welcome to The Rebound Phase of the three phases of marketing during coronavirus.
The React Phase, Phase 1, began as the economy rapidly shut down, and consumer behavior shifted in a blink of an eye. Embracing agile marketing for survival was critical. Messaging shifted, media placements disappeared, we all watched “Tiger King” and downloaded TikTok.
The Rebound Phase, Phase 2, is well underway with mass quarantine restrictions lifted and commercial activity returning. Now is the time to adjust operations and communication planning to an elastic marketplace.
The Recovery Phase, Phase 3, which feels distant, is reserved for a time when COVID-19 infection and mortality rates are insignificant, presumably after a treatment or vaccine is widely available and adopted. Workers will be able to work from offices, and business travel will be common. Generally, businesses will be able to optimize operations in a stable environment free of fear and frenzy.
Read the entire article at Noble Studios: https://noblestudios.com/covid-19-marketing-rebound-phase-lessons/