Want to be findable and relevant in a world filled with noise and distraction? Want to learn how to best position yourself in the digital ecosystem to leverage communication and engagement with existing and potential customers? Would you like build a trusted following of people who think of you first whenever it comes to a particular cause or subject matter, or a hyper-targeted audience of those who share similar interests?
Too many people think of “personal branding” as nothing more than self promotion, but in my estimation that’s a complete misunderstanding of the topic. If you’re someone who believes that you don’t need or shouldn’t have to think about personal branding—or the way you show up to the digital space—then this video is for you:
According to Kylie Rowe, a local Reno professional who recently gave a presentation on personal branding at a Nevada Center for Entrepreneurship and Technology (NCET) event, your personal brand exists whether you like it or not. Personal branding is about taking ownership of your actions online, choosing to play an active role in your own process of unfolding, and deciding to leverage the web to build your networks in a way that supports the goals you want to achieve. It also is consistent with your life offline.
In her presentation, Kylie shared seven steps for developing your personal brand. These steps apply to people who have never thought about a personal brand just as much as they do for someone who has been thinking about it for a long time.
Kylie’s Seven Steps for Building a Personal Brand
- Understand who you are
- Write a brand bio
- Create and update profiles
- Know your network
- Identify a strategy
- Practice the laws of social media
- Start over from the beginning
Read the rest of the story at tiffanyabrown.wordpress.com.