By Kaleb Roedel – Northern Nevada Business View
Ubercool Innovation founder Michael Tchong speaks during the fourth annual Nevada Economic Development Conference on Tuesday, Aug. 21 at the Atlantis Casino Resort in Reno.
Hotels staffed entirely by robots. Cellphone lanes for texting pedestrians. Toilets powered by Alexa.
Whether any or all of the above are necessary is debatable, but it’s a microcosm of one fact: the future is here and reshaping cultures, priorities and expectations.
Which begs the question: Are businesses and organizations riding the technology-driven waves of the future?
Such was the message spread by motivational speaker Michael Tchong, founder of Ubercool Innovation, a trend forecasting agency and incubator, during the fourth annual Nevada Economic Development Conference on Aug. 21 at the Atlantis Casino Resort in Reno.
“By my estimate, technology is responsible for two-thirds of all trends,” said Tchong, who’s dubbed these massive shifts in business and society as “Ubertrends.” “In fact, technology has given us one of the biggest revolutions of the past two decades: social media.”
Tchong stressed the need for businesses to interact — promptly — with their customer base through social media. He said two-thirds of social media users who complain on Facebook, Twitter, Instagram, et al., expect companies to respond the same day. Further, four out of 10 users expect a response within the hour.
“This trend is even more pronounced on Millennials, your customer and constituent of the future, so keep that in mind,” he added.
To that tend, Tchong said time compression is an “Ubertrend” that has led to a multitasking population that’s in love with instant gratification.
“What’s the saying in the office we always use? I want it yesterday! Now’s too slow,” yelled Tchong, triggering a wave of laughter from the audience. “So you need to think about this world that wants to have efficiency, speed and simplicity in everything you offer.”
Startups, Tchong said, are at the forefront of this shift and scoring capital at astonishing rates because of it. As of early August 2018, startups have scored 22,421 tech finance deals totaling $304 billion this year alone. What’s more, in July 55 startups raised $100 million-plus mega rounds, the highest amount in the last decade, he said.
Not to mention, the advancement of machine learning will prove to be a massive game-changer for the marketplace, he added.
“When you factor machine learning into the equation, by my estimate, we’re going to quadruple the speed at which innovations arrive on the market,” Tchong said. “And that’s the minimum. So buckle up, things are going to get wild.”
Read the rest of the story at nnbusinessview.com, and watch a video featuring NCET’s Dave Archer starting at 1:13.