NCET explores business and technology
By Jock Ochiltree
By all accounts, the tech sector in Northern Nevada is booming. In part 1 of this series, we pointed out areas that are important to tech-savvy job seekers. These job and career factors are the initiating motivation for interviewing with your company.
For out-of- town candidates, other critical factors also come into play. Immediately after deciding they are interested in your company, the candidate will start considering lifestyle, housing, cost of living, and family factors.
How can your company address these areas with your candidate? Certainly, those who meet with the candidate will be asked questions about these considerations. It would be helpful to understand the candidate’s interests prior to their visit. Large employers are likely to employ relocation companies who usually have prepared materials to address these areas while also filling the role of an impartial third party. Smaller companies usually depend on their own employees to address these concerns.
Lifestyle. Tech-savvy job seekers will be studying the Reno area via the web. There are almost unlimited sources of information. But, these sources can’t replace talking to someone who can provide insights.
Housing. Tech-savvy job seekers will also be studying Reno housing. They will see the published information on the housing market. You should be aware of their past housing experience to know whether housing prices and availability are going to be a positive or negative. With respect to housing, it is most effective to have a professional work with your candidate. Realtors are used to talking about housing availability and prices, about trends, and about areas that would be of interest to your candidate.
Cost of living. Again, the tech-savvy job seeker will have searched cost of living information. For some candidates, Reno’s cost of living will be a positive and to others a negative.
Family factors. This will be the biggest consideration for a candidate with a family. How are the schools? What does the job market look like for a spouse? If the spouse is going to look for a job, helping the spouse make some connections is an effective support mechanism.
One last consideration is the emotional state for the job seeker. There is likely to be stress caused by fear of the unknown and time pressures, frustration with all the details being thrown at them, and potentially feeling manipulated by the process itself.
One way to address these factors is to work with a realtor, starting when there is mutual interest. A realtor can work with your candidate on lifestyle, housing, cost of living, and a lot of the family factors, as well as serving in the role of an impartial third party. In this way, you can compete with the larger employer’s relocation company.
Jock Ochiltree is a high-tech veteran and a Realtor with eXp Realty, The Agent-Owned Cloud Brokerage®, and NCET’s VP of Events. NCET is a member-supported non-profit that produces networking events to help individuals and businesses explore and use technology. This column originally appeared in the Reno Gazette-Journal.