As Nate Pearson builds TrainerRoad, he knows he can sell potential new employees on the outdoors lifestyle of Northern Nevada, its affordable housing and the financial advantages of working in Nevada.
But Pearson knows that he needs to deliver something more — a work environment rivaling those in Silicon Valley — to attract and retain the top engineering and technology talent that will power the future growth of TrainerRoad.
In five years, the company has grown from a startup-on-a-shoestring to a 55-person staff that serves serious cyclists and triathletes across the globe who swear by TrainerRoad’s indoor training system to get faster on the bike.
When it was time to move from the company’s startup offices in a downtown basement, Pearson decided to create a South Meadows office that would wow even the most jaded veteran of Silicon Valley companies.
For starters, take a look at the candelabra over the reception desk. It takes a second to recognize the white structure for what it is — an artistic assemblage of bicycle forks and frames fitted out with electric lights.
It’s one of the few spots in the office that needs artificial lighting. Most of the work areas in the TrainerRoad offices are lighted naturally and efficiently, thanks to solar tubes in the ceilings and abundant windows on outside walls. The changing light through the day allows the company’s staff to stay closely attuned to the passage of the day and changes in the weather. Abundant plants in the office like the light, too.
A variety of work areas meet the needs of different staff members.
Some need to work with their heads down, intently concentrating on software engineering or financial spreadsheets. For them, the TrainerRoad headquarters provides closed private offices.
Another private room houses the studio where TrainerRoad records its podcast, “Ask a Cycling Coach,” that has 1.2 million followers worldwide.
Impromptu meetings, meanwhile, occur at worktables around the office. Some workers who like to be out in the open but still desire a little privacy tuck themselves into high-backed chairs and get to work on their laptops.
The lunchroom is another popular getaway with private booths reminiscent of a high-end restaurant — a perfect spot for working on a quiet afternoon.
The conference room reflects the values of TrainerRoad. There’s no big table, no spot at the head of the table for a top-of-the-hierarchy boss. Instead, it’s filled with comfortable chairs gathered around a large video display.
A well-equipped fitness center makes a statement about the value that TrainerRoad places on fitness. So do the bike setups in nearly every office.
TrainerRoad, Pearson says, delivers a sleek, modern training product to its customers. A sleek, modern workplace helps build the culture that delivers those products.
Learn how TrainerRoad uses office design as a strategic tool during NCET’s Tech Wednesday event from 5:30-7:30 pm on Wednesday, August 9. More information and registration is at www.ncetevents.org/event-2522346.
Dave Archer is President/CEO of NCET, which produces educational and networking events to help people explore businesses and technology. (www.NCET.org)