NCET helps you explore business and technology
By Jarrod Lopiccolo and Abbi Whitaker
2020 is on the horizon, and with it, new trends in tech and digital marketing will define how marketers approach the beginning of a new decade full of innovation. Keep an eye on these three evolving digital marketing trends and how they are pushing the envelope of how marketers can most effectively reach their audiences for maximum ROI.
1: Influencer Marketing
By now, most of us are familiar with the #sponsored or #ad. Influencer marketing is inevitable as you scroll through your Instagram feed. As this area of digital marketing evolves, brands will be looking for greater authenticity from influencers of all sizes (all the way down to nano-influencers) and building long-term relationships.
Your marketing team can partner with influencers to spread the word about your business in a relatable way through the voices of trusted experts and internet friends—and even start measuring its impact on your bottom line.
2: Precision and Personalization Programmatic Advertising
The hype for programmatic buying is real. This media buying strategy leverages data and machine learning to market to audiences with more accuracy and precision than ever. Your marketing team is empowered to reach audiences at the right time on the right channel with the right message – all at the most optimal price for your business.
Spend less time figuring out where to find your audience, and more time developing relevant content that’s scalable across media channels to give your audience the most unique and memorable experiences that’ll keep them coming back for more.
3: Content Marketing Beyond a Blog
It’s no secret that audiences (and Google’s algorithm) demand high-quality content—copy, video and photography. It’s time to go beyond blog posts and listicles, and dive into an integrated content strategy that spans your owned, earned and paid media.
That means using social media to inform SEO, SEO to inform paid, and on and on. Bring together your performance marketing and creative minds to create a content marketing strategy that blends data and art across channels and drive big ROI.
Learn about what 2020 has in store for the digital marketing industry at NCET’s Digital Marketing luncheon on Wed, Nov 20 at the Reno-Sparks Convention Center. NCET is a member-supported nonprofit organization that produces educational and networking events to help people explore business and technology. Tickets and more info at NCETspecial.org.
Jarrod Lopiccolo is the CEO and co-founder of Noble Studios, a creative digital performance marketing agency based in Reno. He has helped Noble grow from a single-laptop to a full-service digital marketing agency with offices based in Reno, Las Vegas, Bristol (UK) and San Francisco.
Abbi Whitaker is the owner and president of The Abbi Agency, a public relations and marketing agency based in Reno. Abbi brings a decade’s worth of top-level public relations experience and a whole lot of hutzpah to everything she does.