NCET helps you explore business and technology
By Kurt Thigpen
I can hear the collective groaning now, “Another article telling me I need to advertise.” Don’t worry, I’m not here to spread doom and gloom about the downfalls of not advertising, and I’m certainly not trying to sell you any snake oil – unless you’re interested. Twenty dollars is twenty dollars, after all. Call me.
I am merely making the case for you to change your perception. Lately, advertising has been treated as some kind of unattainable luxury item like a second home in Lake Tahoe (or even a first home in Lake Tahoe), rather than something you need to help grow your business.
I’ve often heard, “we’re new so we can’t really do any advertising” or “we can’t afford it” or my all-time favorite: “advertising doesn’t work.” I’ve got news for you – you can’t rely on word of mouth and organic Facebook reach forever. If you want to grow, you have to start somewhere, even if it’s just throwing $5 behind a Facebook or Instagram ad to get your message front and center.
Here are a few things advertising can achieve for your business:
- Brand loyalty. Advertising creates a sense of familiarity and trust with consumers over time, which creates long-term loyalty.
- Increasing traffic. Just because you built it, doesn’t mean they will come. When you advertise, new people find out about your business and are more likely to find you on social media, your website, and eventually to make a transaction.
- Keeping you top of mind. We all want repeat business right? Advertising tells past customers that you’re still open and able to assist them.
- Going against the competition. If you aren’t advertising, you can bet that your competitor is. Ads help you stay relevant to your customer base. You don’t want people sitting around the kitchen table wondering, “what happened to them?”.
- Keeping customers informed. Got a new product coming out, or a sale? Advertising helps get the word out to new and past customers.
- Makes you more money. At the end of the day, advertising serves to make you more money. It helps you create real, long-term staying power. When customers see consistent, positive advertisements over a period of time, they’re more likely to buy.
There are a lot more reasons to advertise, but at the end of the day you have to do what’s right for your business. We all have the goal which is long term growth, right? Even if it’s a small Facebook or quarter page print ad, we all have to start somewhere! So go over your goals and budget, create a measurable plan and, as Tim Gunn would say, “Make it work!”.
Kurt Thigpen is the CEO at Ace Studios and NCET’s VP of Email Services for Tech Wednesday. NCET is a member-supported non-profit that produces educational and networking events to help people explore business and technology.