NCET helps you explore business and technology
By Kylie Rowe
We live in a digital world and who we are online is (almost) everything. Sure, we can argue that face-to-face relationship building and in-person contact is the most memorable, effective and lasting, but there are billions of us online and that’s where we spend most of our time learning and connecting.
If we don’t take control of how we’re perceived through our personal brand and how we digitally represent ourselves, then we’re leaving it up to the world wide web, or the last time your wildest Facebook friend tagged you in a public post.
I don’t know about you but anytime I meet someone, whether it’s a first business meeting, an interview or maybe it’s a first-date, I google their name and search them on Facebook.
It’s unfortunate when there’s zero content on a person because I can’t learn more about who they are, and I start making assumptions that they don’t understand the value of personal branding and they suddenly seem less credible and interesting. When that same search reveals outrageous content (you know, the stuff you’d never show your mother, boss or future partner), I nearly stop right in my tracks.
Now it’s not just your friends doing the Googling here. Employers are doing the exact same thing. In a 2017 CareerBuilder survey, responses indicated that 70% of employers search for a candidate on social media, 69% are using online search engines to research candidates, and 54% of employers found social media content that caused them not to hire someone. If that doesn’t explain why your digital presence matters, 57% of employers also reported they only interviewed candidates they could find online.
Since 2016, there’s been a 10% increase in the rate at which people judge you based solely on your online presence. This new hiring landscape puts job seekers in a tough spot. If you’re not online, you’re less likely to get an interview and less likely to get hired. It’s never been more important to take control of your personal brand.
I know, it seems unfair that your personal brand exists whether you like it or not, and it may seem complicated to get a handle on yours if you already have one, but the solution is relatively simple. Create public social media profiles, maintain a consistent profile picture across platforms and always be professionally personal when choosing the content you like, share and originally post.
Learn more about personal branding for digital influence at NCET’s Biz Bite luncheon on November 15. NCET is a member-supported nonprofit organization that produces educational and networking events to help people explore business and technology. Register for the event and get more info at NCETbite.org.
Kylie Rowe is the Vice President of Relocation and Corporate Services at Dickson Realty. She is a Trustee on the Board of the Economic Development Authority of Western Nevada (EDAWN) and was recently named “Best Talk Show Host of Northern Nevada.” Follow Kylie online @KyRobiz.