NCET helps you explore business and technology
By Katie Silva
How many times have you been out to lunch and heard someone one table over asking Apple’s voice assistant, Siri, a question? In my experience – many times – and we’ll soon see voice search become more prevalent in the months and years to come. Knowing that 60% of search is already being done on mobile devices, it’s easy to imagine just how quickly people could come to favor the ease of voice search over typing.
So although you might already have an SEO strategy and a content marketing strategy, it’s time to adjust your course and think like Siri and Alexa would. Here are a few tips on how to get your website optimized for voice search.
- Assuming you already have a keyword strategy, use those keywords to write content that answers questions. Some of the easiest places to start are with action words like, “how, what, best, and where.” Keywords and answers to questions should be as far up in your page content as possible, preferably the first sentence of a paragraph. Google Analytics is a great place to search what queries people are currently searching for to find your website.
- Create FAQ pages on your website that answer your customers’ most-used questions. Be sure to write your answers in a conversational tone that is similar to how you would ask a question to a friend.
- According to the 2016 Internet Trends Report, 22% of people are using voice search to find local information. Writing content that utilizes location information like, “pizza restaurant in Reno, Nevada,” can help a voice assistant find an answer quickly. Making sure that you have also claimed your business page on Google My Business and optimized it with a strong description and correct hours will also make it easier to have your business information come up in voice search.
- Since voice search is also a form of mobile search, be sure that your website is mobile-optimized. You can test your site using the Mobile-Friendly Test in Google Search Console. You’ll be able to see a screenshot of the page you submit as a mobile device screenshot, and you’ll also learn if Google thinks your site is mobile-friendly. Your website should also load quickly, so test it using Google’s PageSpeed Insights.
- Try to write content that will land in Google’s coveted Featured Snippets. These are “answer boxes” that appear in Google search at the very top of the page before you get to any additional search results. Though there isn’t an exact science to coming up in featured snippets, research shows that if you’re already showing up in the top 10 of Google for a question, you’ll have a good chance of being featured. Optimize your site content by showing that your business an expert on the snippet you’re trying to rank for by targeting long-tail user queries. Ultimately, Google chooses Featured Snippets based on who seems like the best authority on a subject.
Katie Silva is the Corporate Communications Manager at the Peppermill Reno and NCET’s VP of Social Media. NCET is a member-supported nonprofit that produces educational and networking events to help people explore business and technology.