NCET helps you explore business and technology
By Dave Archer
What do Airforce One, Benefit Cosmetics and Apple stores have in common? Elemental LED, of course.
Based in Reno, Elemental LED is a leading engineering and technology company that creates, develops, manufactures, markets and sells innovative, configured and integrated LED lighting solutions.
The company is the country’s largest provider of low-voltage linear lighting solutions. Its three sales divisions are Lucetta Lighting, Diode LED and Business Solutions. Elemental LED focuses on providing superior, patented technology and award-winning solutions to tens of thousands of customers annually.
So, back to the original question. At the Reagan Library in Simi Valley, Calfornia, you can find Airforce One tail No. 27000, which served seven U.S Presidents from 1973 to 2001, including Presidents Nixon, Carter, Ford, Reagan, George H.W. Bush, Clinton and George W. Bush. Inside, Elemental LED’s flexible lighting solutions unintrusively illuminate the cabin while preserving its historical integrity, so that generations of visitors can explore it.
As for Benefit Cosmetics and Apple stores, that’s where you can see Elemental LED’s commercial applications via display cases and more.
“We engage with people and find out what they want to do with our products,” said J.B. Lowe, Associate Director of Marketing at Elemental LED. “We ask questions like, ‘How do you think you’re going to use this?’ We love having that conversation because we’re always surprised at the ideas that people come up with.”
Although the company began as an e-commerce site focused on LED lighting in 2008, it has since dramatically expanded its scope to become a lighting and technology and engineering company. Now, Elemental LED has dozens of issued and pending patents in its intellectual property portfolio.
The company moved to Reno in 2017, relocating from Emeryville, California.
“There are so many resources here that were just ready to work with us, so that was fun,” Lowe said.
In its Reno offices, the Elemental LED Innovation Lab features state-of-the-art photometric equipment that its engineering team uses to create disruptive lighting technologies.
“We do a lot of long-term testing because we want to make sure that there’s proper heat management for a lot of our lighting,” Lowe said. “That’s going to be instrumental to longevity.”
The lab also provides a testing environment for continual enhancement of configured solutions to be compatible with other lighting products in the market.
“We want to continue to get people excited about lighting and to educate about light,” Lowe said. “It’s not all just bulbs and tubes, it’s so much more, and it goes so much deeper.”
Explore the Innovation lab, get hands-on with different lighting, and see Elemental LED’s headquarters during NCET’s Tech Wednesday. The event, which includes networking, a tour and hands-on exploration, takes place from 5:30–7:30 p.m. on August 14. For more information and to buy tickets, visit NCETwed.org.
Dave Archer is president/CEO of NCET, which produces educational and networking events to help people explore business and technology.