Creating Meaningful Engagement During a Crisis
Ira Gostin – Gostin Strategic LLC
Wednesday, Jul 29 – Free Live Stream @ 3 pm
Online Networking from 2:30 – 3 pm
Zoom info below
With one crisis after the next, business owners, entrepreneurs and executives need to carefully and authentically engage with their stakeholders. Ira will discuss how this is effectively accomplished and what traps and pitfalls to be aware of.
Your communications must be sincere and directed towards your specific audience. Sensitive communications can’t be broad and all encompassing, it has to be geared towards a specific audience. That means segmenting your list to customers, non-customers, baby boomers and millennials. Each audience has different “what’s in it for me” expectations.
Communications is the voice of business success.
Join us on July 29 as Ira Gostin shares steps you can take to create meaningful engagement with your stakeholders:
- Understand the goals you want to achieve. You can’t create any marketing strategy without clearly stated goals
- Research your audience or audiences, specific to your business. Creating your stakeholder list and identifying the nuances of that audience are so helpful in how you craft your communications
- Have a call to action. You have to tell your audience what they need to do once they engage with you
- Simply ask the question, “How may I help you?”
- What can derail your efforts?
About our speaker:
Ira is an entrepreneur, marketer, influencer and communications strategist who specializes in guiding business enterprises to achieve sustainable growth. He currently works with senior executives as a consultant, helping them maximize their business growth opportunities.
Ira was a founding executive for a global, publicly-traded precious metals mining company. He directed investor relations and corporate communications and coordinated communications and marketing for a $400 million IPO on the TSX, secondary listing on the NYSE and he directed communications and branding for mergers in 2015 and 2016.
Ira began his professional career as a photojournalist at the Associated Press with newspaper stops in Los Angeles and New Jersey. Following his journalism career, he continued marketing and communications work with companies in the industrial, medical and hospitality fields. Ira also works with up and coming business leaders, entrepreneurs and students through mentoring and teaching.
He has a bachelor’s degree from California State University, Long Beach, an MBA with an emphasis in marketing from the University of Phoenix, Reno, and is a graduate of the Executive Leadership Program at Columbia University. Ira has also attended executive education at New York University and the Colorado School of Mines.
Ira’s home base is Reno, Nevada, with his wife Erin and adult children. He is a coffee aficionado, baseball, and Formula 1 racing fan and he and his wife travel the West with dogs and kayaks, enjoying the outdoors.
Ira was named the Most Influential Marketing Executive in Nevada for 2018 by Acquisitions International and the top Chief Marketing Officer in the Western U.S. for 2017 by Corporate Vision Magazine. 120 West received numerous accolades for their work in its short history. Ira earned his Accreditation in Public Relations in 2017.
Topic: NCET Biz Cafe | Ira Gostin | July 29, 2020
Time: Jul 29, 2020 02:30 PM Pacific Time (US and Canada)
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Meeting ID: 847 7690 3314
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