Messaging and Marketing in a post COVID world – Tips for Navigating a World that Changes Every Two Days
Abbi Whitaker – The Abbi Agency
Friday, Aug 28 – Free Live Stream @ Noon
Virtual Networking from 11:30 to Noon
Zoom Info Below
COVID-19 hasn’t just turned our world upside down—it’s plunged an already often unpredictable world into chaos. Each day we find ourselves trying to create and navigate a “new normal”, and as quickly as new norms emerge, they’re disrupted by vast epidemiological change, shifts in policy, or the latest in the seemingly never-ending flurry of urgent news items that break into the public square each day. Suffice it to say that it isn’t easy to plan ahead.
Yet, while this moment of communal chaos is making it tough to focus on the future, businesses aren’t off the hook when it comes to thinking ahead—or responding gracefully to the demands of the moment. Though the circumstances we face are both unprecedented and unpredictable, we are not powerless. In fact, a little bit of patience, flexibility, mindfulness, and compassionate communication can go a long way toward ensuring your organization’s ability to thrive during truly challenging times.
In Abbi’s upcoming Biz Bite talk, you’ll learn how to:
- Respond to the demands of the moment without callously taking advantage of a crisis.
- Listen to, anticipate and understand your customers’ needs and respond to them accordingly.
- Maintain a positive but realistic tone when interacting with your community.
- Plan for the long game while staying flexible, responsive and smart in the present.
- Communicate effectively across channels, reaching people where they’re spending the most time.
About our Speaker
In a career that extends across more than 15 years, Abbi has developed public relations and marketing campaigns for dozens of brands and companies in both the private and public sectors. Abbi is a veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies, including Intrawest, Mammoth Mountain, Squaw Valley USA, Fast Wrap USA and Travel Nevada. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe. Her clients have been featured in outlets including The New York Times, The Wall Street Journal, USA Today, The Early Show and The Today show.
Topic: NCET Biz Bite | Abbi Whitaker | Aug 28
Time: Aug 26, 2020 11:30 AM Pacific Time (US and Canada)
Meeting ID: 832 2791 7417
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Meeting ID: 832 2791 7417
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