Note: The MedMen facility was built by Miles Construction. NCET’s Cannabis Commerce 2.0 luncheon on May 23, 2018 will feature Cary Richardson, Vice President/Senior Project Manager, Miles Construction
By Jason Hidalgo, email@example.com
The blades of an oversized pair of scissors labored mightily against an even larger ribbon wrapped around an entire building with the word “MedMen” emblazoned in large, red script.
“Please cut through, please cut through,” a member of the MedMen marketing team murmured under her breath from a few feet away.
The struggle of MedMen president and co-founder Andrew Modlin to get in that one, final snip serves as an almost poetic metaphor for the challenges faced by any company that tries to get into the legal marijuana business.
Just like his cannabis firm transitioned from an upstart company into a major player in a multibillion-dollar industry through the efforts of several people, however, Modlin eventually manages to cut through the chunky ribbon with a little bit of help. A year and a half since breaking ground just 10 miles east of Reno-Sparks, MedMen’s large, state-of-the-art cannabis factory was officially unveiled to the assembled crowd.
From the buzz of a drone flying above to the unveiling of an enormous 45,000-square-foot pot plant in Nevada’s high desert, the puns practically wrote themselves during the Wednesday morning unveiling. For MedMen, however, the factory means serious business. This is especially true for an industry that continues to seek legitimacy even as it posts growth that would be the envy of most other sectors of the economy.
The company itself invested $15 million, a not-so-small portion of its capital, on the facility. Boasting several technological touches and a dose of Dutch engineering, MedMen CEO Adam Bierman hopes the factory will show just how legitimate the marijuana industry has become. For the MedMen co-founder, it’s all about changing the conversation around marijuana beyond pot jokes and stoners.
“What does it say to the world that marijuana can be this high-tech?” Bierman said. “What does it do to the stigma … when (people) talk about marijuana and the industry? This is history.”
Read the rest of the story at rgj.com.