Wednesday, May 22 | 11:00 am – 1:30 pm
Reno-Sparks Convention Center
A panel discussion investigating the facets of marketing ethics and professional responsibility.
Join us as we explore the complicated relationship between marketing and professional responsibility. Our expert panelists will provide actionable insights applicable to all industries, while providing guidelines to scrutinize your marketing efforts and ethical marketing practices that will save you and your business from a PR headache down the road.
- “Ethical” and “unethetical” marketing defined
- Who is responsible for ethically promoting a brand – the brands, the agency or the influencer? (The answer is all three!)
- National and local examples of brands which have pushed the lines of ethical promotion
- How to spot some who believes their pens lies
- Questions to ask when you think there might be ethical issues
Our panelists include:
- Tray Abney, Partner, The Abney Tauchen Group (moderator)
- Bethany Drysdale, Director of Public Relations & Chief Communications Officer, TravelNevada
- Alison Gaulden, APR, Reynolds School of Journalism, UNR
- Caren Roblin, Social Media Expert
- Riley Sutton, Changing Dynamics
NCET members may bring an unlimited number of guests at member prices. Join before you RSVP for this event and your savings will pay for some or all of your membership! Join NCET now and save.
Wednesday, May 22 – Register Now
Networking: 11:00 am – Noon
Lunch and Program: Noon – 1:30 pm
• Prices: $45 – NCET members / $55 – non-members
Tables for 8 – includes premium location at front of room, table signage and recognition from the podium during the luncheon.
• $360 – NCET members / $440 – non-member
All NCET luncheon events must be paid for in advance. Unpaid reservations will be cancelled automatically.
NCET events have been selling out! RSVP early so you don’t miss this great event.
The Fine Print:
- Advance reservations required. RSVP by NOON on Tues, May 21. (Walk-in registration is not available.)
- No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours prior to the event.
Reno-Sparks Convention Center
4590 S. Virginia Street
Reno NV 89502 (Map)
For more information about NCET or any of its events, please email us at info@NCET.org
Tray Abney is a partner in Abney Tauchen Group, a government and community affairs consulting firm. He served as the Director of Government Relations for The Reno+Sparks Chamber of Commerce for over ten years. He is still responsible for ensuring that the largest broad-based business organization in Northern Nevada has a voice at all levels of government, including city, county, state, and federal. Tray has experienced six Nevada State Legislative Sessions (so far) and has been a key voice on business and taxation/government spending and efficiency issues in Carson City. He has successfully helped steer critical bills to signature (and veto) and maintains great relationships with elected officials from throughout Nevada and on both sides of the political aisle.
Prior to joining the Chamber, Tray served as Legislative Director for Nevada Governor Jim Gibbons and spent four years working for Gibbons, including as a senior staff member in his Washington, DC congressional office. During the 2007 Nevada Legislative Session, Tray was responsible for ensuring that the Governor’s agenda was approved by the Legislature and served as the Governor’s lobbyist in the legislative building.
Tray graduated summa cum laude from Missouri State University in 2003, with a Bachelor of Science Degree in Political Science, with minors in Sociology and Public Administration. Tray received his Master of Arts Degree in Political Management from the Graduate School of Political Management at the George Washington University in Washington, DC in 2005.
Tray currently serves as the Vice-Chair of the Reno Civil Service Commission and the Truckee River Flood Control Project Needs Committee. He also serves on the Board of Directors of Jobs for America’s Graduates-Nevada and Bristlecone Family Resources.
Tray currently resides with his wife, Dawn, and their son, Noah, in Reno. His daughter, Katelyn, is attending the University of Arkansas.
Bethany Drysdale joined the Nevada Division of Tourism in 2005 as a public relations specialist and has served as the director of public relations and chief communications officer since 2011. She oversees all external communications for the Department of Tourism and Cultural Affairs and all communications for the Division of Tourism’s integrated marketing efforts. Additionally, Bethany works with the agency’s nine international representative offices to tell the story of Nevada around the globe. This role has taken her to around the world where she has gained valuable insight into international travel trends, cultural diversity, and regional marketing tactics.
Bethany received a bachelor of arts degree in English and dual minors in journalism and psychology from California State University – Chico. She began her career in journalism working as Features Editor for the Auburn Journal, a daily newspaper in Auburn, California, where she earned a First Place award for best section design from the Suburban Newspapers of America.
In 2010, she received the Mark Curtis Sr. Professional of the Year award from the Public Relations Society of America, Sierra Nevada Chapter, and she currently serves as the organization’s board president.
Bethany lives in Carson City, Nevada, Dayton, Nev., with her husband, two daughters, and two golden retrievers. As a family, they enjoy hiking and camping in the remote mountains of Nevada, soaking in hot springs, and exploring dirt roads.
Alison Gaulden, APR, lectures for the Reynolds School-All Things Media at the University of Nevada Reno. She teaches the trilogy of required courses for public relations/strategic communications sequences, media ethics, crisis communication, PR writing and data, and professional development within the internship program she manages.
For nearly a quarter of a century Alison worked as a reproductive freedom fighter conducting public affairs strategy for Planned Parenthood Mar Monte, which included public policy influence, grassroots advocacy and volunteer development, media relations, public relations, marketing and communications. Throughout that time she served as the spokesperson for the organization in the face of growing hostility. She handled several crisis situations, many not receiving any publicity.
The Nevada transplant has owned three consulting businesses coaching people in negotiations, media relations, and effective communications. She teaches PR to small businesses, including media relations, social media, community relations and more at both Truckee Meadows Community College and through Nevada Extended Studies programs.
A PRSA member since 1997, she’s served on the North Pacific District board, two terms as chair of PRSA Sierra Nevada Chapter, VP of Professional Development, focusing on expanding the APR program and years as student liaison. Her current role is VP of Programming. In November she was inducted into the chapter’s Hall of Fame as well as awards recognizing her dedication to the improvement of public relations and using her skills for community engagement. Additionally, she serves as faculty adviser for the Public Relations Student Society of America: PRSSA Nevada and its student run firm Wolf Pack Relations. PRSSA has twice named her Outstanding Faculty Adviser of the Year and she’s won three faculty adviser awards from the University of Nevada.
In September 2014, Alison acheived the Accredited Public Relations certification from the Public Relations Society of America. She attained an MBA in marketing from the University of Phoenix in 2005 and her BA in Journalism from UNR Reynolds School of Journalism in 1992.
While my career has involved social media and guiding newsrooms to truly be “digital first,” it expands to the creation of any content an online audience would want to engage with, including video and podcasting. Creating amazing content and delivering it in an engaging way drives me.
A true “Jill of All Trades,” I also own Kaia FIT Sierra, a three-location women’s fitness program in Reno-Sparks. I joined as a client in 2011 about 100 pounds overweight, leaned on the incredibly supportive community of Kaia members, lost the weight and became certified as a coach my first year at Kaia. Becoming the owner in 2018 felt nothing short of a true 360, coming out of a natural love of the business and an evolution of myself as a leader.
I regularly speak in front of groups about a range of social media-related topics, serve on the Dean’s Advisory Council for the Reynolds School of Journalism at the University of Nevada, Reno, and mentor UNR journalism students, whether they’re on a news or strategic communications track.
My latest endeavor involves teaching at the University of Nevada, Reno as a journalism lab instructor for JOUR 108 (a media design class).
Riley has been a political operative since 2008. He and his wife, Natasha, founded Changing Dynamics in 2011. Riley specializes in political campaign messaging, targeting, and strategy, as well as community and public relations. Changing Dynamics works predominantly with local and state legislative campaigns to help them reach targeted voters with an authentic and compelling message.
Riley and Natasha live in Midtown Reno with their two young boys, and often fondly recall all of the things they used to do, like snowboarding, back when they had free time. Riley is a graduate of U.C. Berkeley with a degree in psychology. He was born in Colorado, raised in Mass. and New Hampshire, and has now lived in Reno longer than anywhere else – he calls it “home.”