By Steve Cerocke
For some organizations a web presence may simply be a marketing tool with information that does not change much. Other firms setup ecommerce sites or rely on the web and web search to grow their business and build a competitive advantage.
I often write about investing in and using the latest systems and software to help you stay competitive, increase communication and to improve the reliability and usability of your business technology. Your website strategy should also be a part of your technology planning.
There are lots of reasons to update your website but one of the most important is to keep it at the top of the search engine results when customers or vendors are looking for the products and services you sell.
Today as much as 60 percent of web browsing is now done on mobile devices, smartphones, tablets and a wider range of screen sizes. Websites that are not built to accommodate these different devices don’t display content properly, often due to incompatible motion formats like Adobe Flash.
Back in April, Google announced that it was changing its search algorithm to favor websites that are designed to take advantage of small-format mobile devices like phones and tablets. Just this week they have also released an update to their Chrome browser that stops Adobe Flash content from automatically playing.
I hate dealing with nonmobile-designed websites and Flash-based content that locks up my device, so these changes are important as we all become more reliant on the web. At the very least you need to make sure that your current website is mobile-friendly and not reliant on Flash.
Without getting too technical, current website technology uses responsive web design, dynamic serving and a variety of other technology changes to increase compatibility, sense mobile platform use and correctly display content and enable interaction.
The benefits of making sure that your site is mobile-friendly include faster response times for users and a better user experience that can equate to users spending more time on the site, attracting more pageviews and increasing your site ranking on search engines, all of which could lead to more business.
The best approach to keeping your site current is to work with experts in website design and site coding. This does not have to be expensive as there are many platforms and templates available that provide the latest tools and technologies.
Steve Cerocke, founder/president of IQ Systems Inc., can be reached at 775-352-2301, ext. 1001, or firstname.lastname@example.org.