So Black Friday, Small Business Saturday and Cyber Monday have passed us by again. How did you do? Did you generate additional sales? Is it hard for your business to participate in these holiday sales events? Did you do the same thing as last year or did you try something new?
With all of the conditioning that retailers have foisted on the buying public on top of the ability to research the best deal online, this is a tough time of year to stand out. That said, as a small business you have set in place a plan for how to acquire new customers and how to reward loyal customers. You have done this, right? If not, here are a few tips/ideas that you can still implement for the remainder of the holiday shopping season to give your customers an opportunity to make a purchase:
- Create a package of products or services
- Take two or three or more complimentary things and put them in a basket or tie them up in a ribbon or promote them in social media. Many shoppers are all in a rush and would like someone else to do the gift-idea-thinking for us.
- Have a picture contest
- Think kids and pets. If your product lends itself to having kids in the picture, do it. This is all about a differentiation strategy. Are you wholesome and family oriented? Then by all means solicit pictures and highlight the cutest, the best use of your product or one that just tugs at the heartstrings.
- Keep calm and get your joy on
- Retail is all about people. You and your staff need to be extra special nice to your customers. Having outstanding customer service is one very important reason why folks will shop more than once. Remind everyone that you want those customers to come back. Once they spend the first dollar, the second one is a lot easier.
- Younger people start shopping with a smartphone.
- If you are not online, get there, even with a simple website. People need to know where you physically are. To play in this pool, your social media presence is essential.
- Yes, you may have to resort to this old-fashioned method of bringing in customers. And you want to be aware of your margins, other products you offer and what the competition is doing. Just be aware of your target market and the consequence of offering discounts.
- This is not a new phenomenon. It’s just happening at a bigger clip for younger folks. 70% of 18-35ers are self-gifting. Only 44% of 65 and older are treating themselves. How are you going to reach this market? See smartphone/website/social media info above.
Trying to figure out how you are going to finish this holiday season with a bang? Know that the staff at the BRIC are here to help. Call us at 775-283-7123 or stop by at 108 E. Proctor Street in Carson City. Just bring an open mind and then the sky’s the limit!
The Business Resource Innovation Center (BRIC) is a city partnership of the Office of Business Development, the Carson City Library, Building, Engineering, Planning and Business License. The BRIC is open Monday through Friday from 8:00 a.m. to 5:00 p.m.