Original article from Facebook
This word has been used a lot lately: unprecedented. However, it’s safe to say that increase in digital media consumption and the need for a digital marketing strategy is not. It’s been on the rise for decades. COVID-19 made us all acutely aware that businesses can not avoid going digital (at least partially) to survive the economic hardships we’re experiencing.
In a recent blog post, Facebook for Business shared a variety of tips for creating an online presence to help get things up and running. Among this advise is:
Use Existing Channels to Communicate With Customers
You need to meet customers where they are. That can be email, Facebook, Instagram or even TikTok, depending on where your target audience is. But you need to be where they are.
While you’re sharing your message, you need to be prepared for questions. “During a time when businesses might be getting many of the same questions about what hours they’re open and what services are available, drafting templated responses will come in handy to help respond to high volumes of inquiries in a streamlined way that saves time,” the blog states.
Pivot In-Person Events Into Online Streaming Events
Canceling in-person events doesn’t have to be the end. At NCET, we have pivoted from in-person Biz Cafes to online webinars to much success. Going online could even potentially attract more attendees and interest because of the accessibility–no need to travel and the flexibility to tune in at work or on their lunch break.
Between Facebook Live and Instagram Live, going virtual doesn’t have to be overly complicated. The important thing is to get started and start learning.
For Facebook’s complete advice, read the complete article here.