By Jackie Shelton
Why should you attend your trade organization’s events? For the amazing chicken lunches, obviously.
If that’s not enough, how about this? If your industry is anything like public relations, it’s changing at the speed of light. Things like Facebook and Twitter were not part of our jobs only seven or eight years ago, and now we can’t work without them. I’m guessing technological advances have done the same to your industry.
Gauging Industry Trends
If you want to continue to excel, get promoted, get the raises or earn that higher-paying new job, it’s important to stay on top of your game. You need to know what technology, society and innovation are doing to your business. And you need to know that on a regular basis. Being part of a professional organization allows you to learn about these topics from knowledgeable, experienced speakers relevant to your industry.
Pacing or Lapping Competitors
If that’s not enough, consider that your peers are most likely attending these industry events, which means you’ll get the chance to network with them and find out what’s going on in the local business community. What deals are being done? What new company is coming into the market? Who just got promoted? Or fired? Probably most importantly, if your competitors are there and you’re not, they’re getting all of your education and networking.
The Long Game
Your relationships within industry organizations will only flourish with time. You never know what opportunities may arise for you and that real estate contact you met back in February of 2015. But because of your consistent presence, you’re a name who is top-of-mind and now you get to capitalize on that.
You can learn more about the value of attending trade organization meetings at the January 26 meeting of the PRSA when the corporate communications director from Sierra Nevada Corporation shares what she learned in her experience as a national news correspondent.