By Josh Green
- Choose your brand: Take time to think about what your business is about and the image you want to convey to the outside world. Discuss this with key stakeholders to get multiple perspectives. Their input can be some of the most important.
- Create a message: Design a logo that fits the brand you have chosen; it will be the visual representation of your brand. Also, create a branding statement that can accompany your logo, which is what you want the public to remember about you and/or your business. Both should be timeless to limit the need to update.
- Send it out: Put the logo and tagline on your business cards, website, flyers, social media accounts and other communications. This helps to create consistency in what consumers and customers see.
- Stick with it: Let the brand take hold and become part of the community. The goal is to have individuals think about your logo and/or tagline whenever hearing your business’s name or if they are in the market for your product or service.
- Live it: Owners should ensure they are living the values of the business as owners and their business are inseparably linked.
Josh Green is an MBA candidate an a business development adviser at the Nevada Small Business Development Center.