Atlantis – Treasures Meeting Room C
INTEGRATED MARKETING COMMUNICATIONS, THE SUM IS GREATER THAN THE PARTS
One of the many characteristics of modern B2B marketing is the sheer volume of options available. Today’s marketers are faced with an ever-growing number of tactics, channels and tools to utilize—but a solid strategy and an integrated approach is necessary.
To be most effective, campaigns should be strategic and integrated, and they should include marketing communication strategies and tactics that are well orchestrated with selected media and messaging. This workshop is 100% focused on a Business-to-Business strategic approach that will help you to better integrate and manage marketing communications (IMC) to increase sales of products and services. You will learn to develop end-to-end integration strategies and tactics that achieve objectives by effectively leveraging multiple media platforms.
Who is this workshop for?
Specially designed for Business-to-Business (B2B) marketing managers and for those in B2B who want to learn integration and content marketing best practices that result in customer communications that can help to build a business.
In today’s shifting advertising and marketing world, integrated marketing should be on the agenda for companies who:
- Advertise across multiple media
- Target specific audiences
- Care about the data and accountability behind their marketing campaigns
- Advertise to consumers or to other businesses
Moderator: Kirsten McGregor, Publisher, NNBW & General Manager, Reno Office Sierra Nevada Media Group
Brooke Warner, General Manager, Sierra Nevada Media Group (SNMG):
Caren Roblin, Director of Content, SNMG
Michael “Mick” Raher, Director of Sales, SNMG
Kevin Idoni, Director of Digital, SNMG
Brook Bentley, Social Media & Content Manager, SNMG
Small businesses and entrepreneurs can greatly benefit from free services and centers of engagement offered at The College of Business at the University of Nevada, Reno. The panel will explore the Ozmen Center for Entrepreneurship and its goals to build a community of entrepreneurs around the College, the Nevada Small Business Development Center and its role counseling small businesses statewide and the College of Business Career Center and its role place interns and developing business professionals for the workforce.
Moderator: Jim McClenahan, Director of Corporate Outreach, University of Nevada, Reno, College of Business
Karen Coe, Operations Coordinator, Nevada Small Business Development Center, University of Nevada, Reno, College of Business
Stallar Lufrano-Jardine, Director of Career Services, University of Nevada, Reno, College of Business
Chris Howard, Director of the Ozmen Center for Entrepreneurship, University of Nevada, Reno, College of Business
12:30 – 1:30 pm: A LEGAL CHECKUP FOR YOUR BUSINESS
Like an annual exam for your health, or routine maintenance for your vehicle, are you doing regular checkups on the legal aspects your business? In this session, we will discuss key items that business owners should be reviewing and regularly revisiting to ensure you are compliant and proactive in maintaining the legal components of your business.
Kelly McIntosh, Holland & Hart LLC
1:30 – 4:30 pm: MARKETING SESSIONS
1:30 – 2:30 pm: Pushing Your Business Towards Growth
“Branding” and “Communications”aren’t buzzwords just for the word people, they’re for everyone. Learn how to tap into their potential to attract customers and build a sales platform.
2:30 – 3:30 pm: Tap Into Media
If you’ve got to wear many hats, “press contact” is a powerful one to add to the rack. Learn how to start conversations and get your stories covered.
Mini-Track – Frankie Vigil
Writing a Press Release
Identifying and Reaching Out to Media
Recycling Your Press
3:30 – 4:30 pm: Online Reputations
Safeguarding your company’s reputation online gets trickier every day. Learn how to respond to online criticism in a constructive manner and how to mitigate risks.