From her small business in Pahrump, Jessica DeJarnett does it all.
The owner of Cakes, Cookies and Creations, DeJarnett started the business in November, a move that allowed her to simultaneously work from home and watch over her 1-year-old son, Everett. It’s a one-man show, with DeJarnett promoting, baking, decorating and delivering the sweets herself.
Her business is taking off in Pahrump, but her deliveries also include hour-long treks to Henderson and Las Vegas, something she chalks up to her online presence. She estimated about 80 percent of her customers find her through social media.
“Everybody is digital,” she said. “On Facebook and Instagram, they’re able to see how passionate I am.”
According to a recent report from the U.S. Chamber of Commerce and Amazon, technology is playing an increasing role in economic growth. The report found rural small businesses in Nevada could increase sales enough to add more than 9,800 jobs to the state over the next three years if they utilize more digital tools.
The future of growth
The March report, “Unlocking the Digital Potential of Rural America,” found the use of digital tools, including access to high-speed internet and social media, are gaining traction in rural areas, and can help expand business’ customer base.
“Technology is important everywhere, whether it’s a town of 1,000 or 1 million. It’s the future of growth for every size of business,” said Tim Day, the senior vice president for the chamber of commerce’s Chamber Technology Engagement Center.
The survey found online tools boost sales for nearly 55 percent of rural small businesses across the U.S., and nearly 20 percent of those businesses generate most of their revenue through online sales.
Overall, technology and digital tools boosted rural small business’ gross sales 17 percent over the last three years, contributing $38 billion to the annual U.S. GDP and creating nearly 300,000 full-time jobs.
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