By Jon Edmondo
We often wonder how people like Walt Disney, Steve Jobs or George Lucas developed such creative and innovative minds. Ideas just seem to effortlessly roll off their tongue and onto the pages of history. Are they more creative than the rest of us? How did they get that way?
They and other highly creative people have a couple of things in common.
First, they’re curious beyond belief! They’re curious about everything that surrounds them in life. They’re curious about how things work or what they read and watch on television and in other media. They take these life experiences, these millions of different stimuli, and repurpose them into a new form! Twyla Tharp, the famous dancer and choreographer would sit in her studio thinking of different moves she’s seen, danced or choreographed.
She would start trying different moves, not traditionally brought together, to convey the message she wished to present in a new dance. Think Pinterest! You can go to Pinterest and be bombarded with millions of images and ideas, helping you create your very own new and exciting project. This is why artists study the old masters and their contemporaries.
Second, the status quo never worked for any of these people. They saw a world they wanted and figured out how to get there! In their book, “Competing for the Future”, C.K. Prahalad and Gary Hamel talk of envisioning the future you want and repurposing current and past products, ideas and experiences – to create that new future. Creating the right questions to answer can also help the creative process move in the right direction.
In his book “Ignorance: How it Drives Science,” Stuart Firestein lays out the importance of framing the right questions to determine the right outcome.
Steve Jobs didn’t like how music was bought and played. Why can’t I buy just one song? He wanted to reinvent the music business and asked, “How can I make a smaller music player, make music easier to access and change how people buy their music?” He took the components of current Apple products and other technologies, bringing them together with some new market channel ideas, and created a new device – the iPod.
So be more curious about everything around you, tap that curiosity for new innovative projects and you’ll be more creative!