By Alice Heiman
Do you have a LinkedIn company page? Should you? For some it is just another place on the Internet they need to keep current. It can seem daunting at times. I currently have business pages on LinkedIn, Facebook, Google +, and YouTube that I need to update regularly, along with all of my personal profiles. Not to mention my blog that needs new content weekly.
Consider this, according to Forbes only 57% of companies have LinkedIn company pages and yet 80% of LinkedIn users say they want to connect with companies and they are 50% more likely to buy from a company they engage with on LinkedIn, cited Courtney Seiter of Buffer.
HubSpot recently did a study and found that traffic from LinkedIn generated the highest conversion rates, 277% higher than Twitter.
What does all this mean? You probably should have a company page on LinkedIn. But just having it won’t be enough.
There is plenty of good information out there on how to put up your company page and the best is to go to LinkedIn help and search, “Adding a company page”.
What’s missing is what to do once your company page is up. Here are 5 things you can do to attract people to your page.
- Add a LinkedIn button to your website – when clicked it will take them to your company page.
- Follow your clients. When they see you follow them, they may follow you.
- Post an update on your personal profile and include the link to your company page.
- Get the URL for your company page (like this: www.linkedin.com/company/alice-heiman-llc) and put it at the end of your LinkedIn email messages.
- Add a link to your LinkedIn company page in the signature of your email.
Now you’ve got them coming to your page, you have to engage them. It’s important to post content consistently. A minimum of once a week, but once a day would be better. You can post any job openings you have, success stories and appreciate employees. You can post your blog and articles that relate to your industry from other blogs. You can share events. The idea is to keep the information flowing and get your followers to engage.
Here are some great LinkedIn company pages you can look at for examples.
Can having a LinkedIn company page boost your sales? It depends who your audience is. There are over 300 million business people on LinkedIn, I am sure some of them could be your customers. It doesn’t take much to put up a company page, so in my opinion, it’s worth it.
Alice Heiman is a sales expert and networking guru with over 20 years’ experience coaching and training sales teams and entrepreneurs to get connected and build relationships that close the deal. Connect with Alice at https://www.linkedin.com/in/aliceheiman or read her blog at http://smartsalestips.com.
Learn more about using LinkedIn company pages and social selling at NCET’s Tech Bite luncheon on September 23. NCET is a member-supported nonprofit organization that produces events to help individuals and businesses explore and use technology. Register for the event and more info at NCET.org. This column first appeared in the Reno Gazette-Journal – RGJ.com