by Abbi Whitaker, Owner of The Abbi Agency and NCET’s VP of Public Relations
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.
So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!
#1. Make it emotional
Reno was tired of being beat down by people who probably had never set foot in the Biggest Little City in the world. So they created a campaign that encouraged people to share why they love Reno and tie it back to a BIG reason and a LITTLE challenge.
This resulted in hundreds of people submitting videos, images and stories on a microsite they created. The content from this site was then shared on the group’s Facebook page, Twitter, Instagram and Pinterest. They also encouraged citizens to tag #biggestlittlecity so the organizers could easily track the social conversation.
People went crazy using the hashtag over 2,000 times in a few short months and taking the message to the masses that Reno was experiencing a cultural and technological revolution. The result was an authentic, grassroots movement supported almost entirely by UGC. They even made a TEDx video because of it.
People love contests — and when the reward is right folks will share just about anything. Contesting is one of the best ways to get fans to share content and to spread your message for you.
Contesting and engagement programs such as Offerpop can help even the most HTML-challenged folks create quick contests such as Tug of War, Look Books, quizzes, deals and offers — all designed to get your fans to create content for you by offering a little bit of incentive.