Naming your business is an important part of the startup process. There are numerous aspects to consider when it comes to naming your business, including creating a unique brand identity, name availability, and future viability. There is a good chance that if you’re starting a business, you already have an idea of what to name it, but here are a few things you should consider before doing so.

In Part 2 of our series, we offer some tips when it comes to naming a business.

Nevadans start several thousand new businesses each year. If you’d like to be one of them, NCET and the Reno Gazette-Journal are pleased to introduce a new monthly column designed to help you start your business. Each month, our local business experts will walk you through the steps you’ll need to take to launch your business.

The first step to starting a business is determining if business ownership is right for you. There are many signs you can look for to determine if owning a business is right for you. If you truly believe in your idea, have an appetite for learning, and are ready to face failure, you may be ready to take on business ownership.